Analytics
See exactly where your quizzes convert — and where they lose visitors
Question-by-question funnel, drop-off rate, conversion by segment, watch time of every personalized video. No more guessing: you know which question scares people off, which segment buys, and which video holds attention all the way to the CTA.
- No credit card
- Real-time data
- GDPR-compliant
Funnel by question
- Quiz started100%→
- Question 192%−8%→
- Question 281%−11%→
- Question 374%−7%→
- Personalized video viewed63%−11%→
- CTA clicked41%−22%
What you track
The whole journey, from first click to conversion
Completion rate
Per quiz
How many reach the end, and where the rest drop off.
Video watch time
Second by second
How far visitors watch the video that says their first name.
Conversion by segment
Per answer
Which respondent profile buys — and which message triggers it.
Drop-off by question
Step by step
The exact question breaking your funnel, spotted at a glance.
Your data, made actionable
Analytics built to decide, not to decorate
No dashboard that looks impressive and helps with nothing. Every metric answers a business question: where's the leak, which segment is worth money, which variant wins.
Funnel by question
See your quiz as a funnel: at each question, the share of visitors who continue or drop off. In seconds you spot the question too many, the one that scares people, or the one that asks for too much effort.
- Cumulative retention at every step of the quiz
- Automatic flagging of the question with the steepest drop
- Comparison across quizzes or time periods
Drop-off rate
Overall and per-step drop-off, with the time spent before leaving. You learn whether visitors leave out of fatigue, friction, or because a question is poorly worded.
- Drop-off overall and per question
- Average time before drop-off
- Starts vs. completions, clearly separated
Conversion by segment
Segment respondents by their answers — budget, goal, level, industry — and compare their conversion rates. You discover which profiles buy and focus your campaigns on them.
- Segments built from any answer
- Conversion rate compared across segments
- Cross multiple criteria together
Video watch time
Every closing video is personalized: it says the visitor's first name and quotes their answers. Watch time shows you, second by second, how far it's watched — proof that personalization holds attention where a generic video loses it.
- Second-by-second retention curve
- Average drop-off point inside the video
- CTA click rate after viewing
Funnel by question
The funnel that shows where it breaks
Example reading: out of 100 visitors who started the quiz, here's how many reach each step. The biggest drop jumps out — that's where you act first.
- Quiz started100%
- Question 192%−8%
- Question 281%−11%
- Question 374%−7%
- Personalized video viewed63%−11%
- CTA clicked41%−22%
Illustrative data. On your account every figure is real, continuously updated and exportable.
A/B testing
Test, compare, keep what converts
Run two versions of a quiz or a video in parallel on real traffic. Quiz Funnel splits the visitors, measures each variant and names the winner on the metric that matters to you: completion, conversion or watch time.
- Variants of questions, order or closing video
- Automatic, balanced traffic split
- Significance shown so you decide with confidence
- Promote the winning variant in one click
What other quizzes don't measure
A classic quiz gives you a score and a PDF. Quiz Funnel also measures the impact of the video that says the visitor's first name and quotes their answers: that personalization is what lifts watch time and conversion — and you steer it with the numbers in hand.
Export
Your data belongs to you
Export everything to CSV or through the API to plug into your own analytics, your data warehouse or your CRM. Answers, segments, events and conversions: no data locked inside the dashboard.
- CSV export of answers and conversions
- API to automate your data flows
- Send events to your pixels and your CRM
Frequently asked questions about analytics
Everything Quiz Funnel analytics measure, and how you put it to work.
What data can I track on my quizzes?
Completion rate, drop-off by question, conversion by segment, watch time of every personalized video, CTA clicks and traffic source. Everything is available per quiz, per time period and per answer segment.
What is the funnel by question?
It's the view of your quiz as a funnel: for each question, the share of visitors who continue or drop off. At a glance you spot the question that drops your completion rate the most.
Can I A/B test my quizzes and videos?
Yes. You launch two variants in parallel (questions, order, or closing video), Quiz Funnel splits the traffic, measures each version and shows the winner on your chosen metric: completion, conversion or watch time.
Is the watch time of personalized videos measured?
Yes, second by second. Because every video says the visitor's first name and quotes their answers, watch time proves that personalization holds attention far better than a generic video, and shows you where to place your CTA.
Can I export my data?
Yes. Everything is exportable to CSV and accessible via the API: answers, segments, events and conversions. You can also send events to your ad pixels and your CRM.
Is the data real-time and GDPR-compliant?
Dashboards update continuously and processing is GDPR-compliant, with data hosted in Europe. You stay in control of consent and retention.
Stop guessing. Measure.
Launch your first quiz, watch the funnel fill up in real time and see which personalized video drives conversion. 14 days free, no credit card.